Diadora

A detailed Summary of Diadora

First of all I'll start out by telling you what Diadora is if you do not already know. Diadora is one of the best footwear and apparel manufacturers in the world. Diadora is one of the only footwear and apparel manufacturers to start in Italy and still be in Italy.

The story begins durring WWI, in the town of Caerano San Marco which is located in the Moontebelluna hills. The Italian army had many divisions stationed in Montello, and the surrounding areas. The citizens were happy to supply the soldiers with clothing and food, or whatever they needed, as long as they tried to end the war. Caerano San Marco is now famous for the manufacturing of athletic footwear, but it was originally known for making mountain climbing boots.

Marcello Danieli was a young man who was not old enough to enlist in the army, so like all other men his age, he left school to go and support his family. Hi

Durring the fifties, Diadora built a reputation for excellence and quality, which helped the company to grow and become a familiar name throughout the Italian market. During the sixties people started to increase recreational activities. Skiing became popular, and Marcello met the needs of the market and manufactured ski boots and the first apres-ski boots, but he always kept with his own criteria: elegance, comfort, performance, and durability. When plastic was introduced to ski boots, Danieli stopped making them because he felt that the value of handcrafting was lost. Shortly after that Diadora introduced walking shoes and then tennis shoes.

The seventies brought a young generation whose large interest in athletics started a large expansion in the sporting goods industry. Diadora's shoes bacame more and more technologically advanced, thanks to the help from Vilas Mulligan and Bjorn Borg. Diadora fi

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Approximate Word count = 617
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

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