Ben Jerrys Ice Cream

A detailed Summary of Ben Jerrys Ice Cream


1. What is your assessment of the job Ben Cohen has done as the CEO of Ben & Jerry's Homemade? Do you agree with his decision to relinquish his position as CEO? Why or why not?

Ben has done a great job as CEO. From a business standpoint and in view of the company's mission, I disagree with his decision to step down as CEO. The company's growth has been due in large part to the counter-culture and socially responsible image. Without Ben's guidance, they may become just another ice cream company.

2. Is the company's mission statement sound and well conceived? Are shareholders well served by such a strong emphasis on "caring capitalism? Has the mission statement worked well for Ben & Jerry's so far?

The mission statement is well conceived from the viewpoint of the founders and from a public relations viewpoint. From a profit standpoint, it is not good. This mission statement does not serve the shareholder interests. Profit and shareholder value a


7. Should any of the present senior officers be considered for the CEO position? Should the new CEO come from outside the company? What skills, managerial qualities, and business values should the new CEO have?

re placed last among the three missions within the mission.



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Approximate Word count = 668
Approximate Pages = 3 (250 words per page double spaced)

Category: Miscellaneous

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