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Youth in Television have been portrayed in many different lights, anywhere from the criminal to the young at heart. With their resistance to the dominant culture, many studies have been done concerning the meaning of the political challenges to the social formation involving investigating cultural objects and media artifacts. Historically young people have fallen into distinct but dependent categories: youth-as-fun and youth-as-trouble. One might ask why any of this is pertinent to the study of television. However in the 1950's consumer boom, youth-as-fun became a major advertising strategy. Once advertisers identified teenagers as a valuable consumer, more and more positive images of youth became evident on TV. Photography of youth has been historically produced out of ideological interests, constructed by new markets in an attempt to gain financial resources young people had gained access to. Even still today it is amazing to view how television views and portrays y!

outh for the benefit of making a sale.

Youth-as-fun are most likely to be found in advertising. Knowing that young people are most adept at reading complex visual signs, advertising aimed at young people is also the most textually sophisticated. Success in leisure circles is contingent upon the spending of teenagers, therefor the advert attempts to transcend the difference of class, race or gender in order to make its appeal to the homogeneous category of youth. In masking these categories the advert is able to play on the most important myth within capitalism, that "any individual can achieve prosperity and success with hard work, and the right attitude to financial investment (53)."

s-trouble have been seen in most aspects of the factual media such as the nightly news. These shows have the major impact of building images, which in turn are taken as examples of how young working- class people generally behave. This leads to an ideological regime of images, which serve to naturalize the media construction of youth-as-trouble (51)." Images of youth-as-trouble

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Approximate Word count = 696
Approximate Pages = 3 (250 words per page double spaced)

Category: Movies

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