gasoline
Gasoline, Motor Oil: Which is more important? Any driver will testify that they want to feel safe in their cars, motor oil and gasoline advertisers argue that each product is important to the driver while striving to accomplish the goal of making this feeling a reality. With drivers being put through more and more rigorous conditions on this nation roads and highways, how could anyone not want to feel safe in their cars? Travel by automobile has become increasingly viewed as one of the safest modes of travel. Automobile travel has continued to increase is a testament to its growing status as the leading mode of travel within the U.S. Gasoline and motor oil advertisers have sharply tuned in to this trend. The advertisers must decide on how to use the statistics to their advantage. They need to decide what types of people they want to target with their ads - the old? Young? Male? Female? - and what values and desires this group may share. Two uniquely different targets are apparent in recent newspaper ads for Amoco Ultimate gasoline and Quaker State motor oil. The ad for Amoco Ultimate gasoline consists of a picture of the Grand Canyon with the Amoco Ultimate sponsored racecar-heading right for the cliff. The main picture of
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Some common words found in the essay are:
Amoco Ultimate, Grand Canyon, Re-Formulated Quaker, Ford Taurus, Motor Oil, Auto Racing, Male Female, motor oil, amoco ultimate, 3000 miles, amoco ultimate ad, beyond 3000 miles, protection beyond 3000, beyond 3000, ultimate ad, protection beyond, hand corner, driver feel, grand canyon, quaker motor oil, oil ad, picture grand canyon,
Approximate Word count = 1031
Approximate Pages = 4 (250 words per page double spaced)
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