gen-x
Generation-X is seen by the financial world as a trough between the Baby Boomer and Echo generations. They are defined in many distinct ways; some classify a generation X-er as anyone born after 1960, between 1960 and 1966, and between 1968 and 1982, and account for 26% of the Canadian population, or 7.6 million potential clients. Whatever the case may be, this generation is the biggest and most homogeneous demographic group of all time. The terrible preconceived notions of this group as being aimless, drifting, demoralized, marginalized, poor, and disloyal, has led to the friendlier label "the Nexus generation." Which means connection, bridge, or link, not a trough between baby boomer and echo generations. Although, Nexus, is now a friendlier sounding title, their predecessors the "Baby Boomers" still look down upon them, and cannot get used to their strange social conduct, extreme s
This generations main concern with banks and bankers is just as the above stated. They are looked at as immoral, which leads bankers to believe they wouldn't be friendly customers, and seen as poor, which leads bankers to believe that they have no money to invest for the bank to make a profit. Due to this lack of respect and poor customer service, many X-er's are refusing help from the bank. ports, body piercing, weird tattoos, and weirder music. Some of these baby boomers are even bankers. Today's bankers should lose some of these harsh judgements of generation-X, and pay more attention to this demographic segment. We know that this segment accounts for 7.6 million potential clients, but some bankers don't realize that that equals 104 billion dollars in after tax purchasing power per year, for an approximate left over life span of thirty to forty more years. That's money, which could be put towards the banks products or services. They truly could be dream customers but only 10% are satisfied with their customer service from financial institu
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Approximate Word count = 713
Approximate Pages = 3 (250 words per page double spaced)
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