It seems that Church and Dwight have tried to exploit the Arm & Hammer name by putting it on many different products. This has diluted the brand name recognition that has made Arm & Hammer synonymous with baking soda.
Strengths include: Brand name recognition in U. S., variety of uses for product, Davies - CEO experience with company, stock voting requirements, staggered board terms, severance agreements, marketing/consumer products experience on board, environmental policies, environmental friendly product, own consumer research studies, su
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