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jordan

I had originally planned to write a paper on Michael Jordan's economical effect on today's sports in America. I had even researched and written two pages before I stopped and realized that I would like to instead discuss Michael Jordan's life and mystical career. Over the last twenty years Michael Jordan has captivated and awed me with his brilliant success both on and off the basketball court. I have wanted for some time to write about him and try to rationalize his seemingly unbelievable life and this paper has given me a chance.

The legend began in 1981 with seventeen seconds left on the clock and seventeen feet between Michael and the basket. It was a shot any coach drawing up a play for a talented player for the final shot would die for. He knocked it in and North Carolina had its first National championship.

Even though North Carolina had the best college player in the country in James Worthy and other great stars in Sam Perkins and Matt Doherty, it was the scrawny freshman who had come on the scene that year to become the first Carolina freshman to ever start that took the biggest shot in the program's history. It was Michael Jordan w


In his rookie year Michael already had become one of the top product endorser in the league. He had signed a then unheard of contract with Nike that paid him $250,000 a year for five years with an annuity, incentives, and royalties on all Nike basketball related items. Michael had originally wanted to sign with Addidas even if they offered him less money than Nike, but Nike threw in the kicker. They offered to name a shoe after him. The first Air Jordan shoe was a high-top black and red shoe. Three games into the season, the NBA did Michael and Nike a huge favor. The league banned the shoe because it didn't conform to the rest of the Bulls uniform. Michael continued to wear the shoe and the league subsequently fined him $5,000 a game. Nike didn't blink. They paid every penny and Michael continued to wear the shoe. It would have cost millions of dollars to come up with a promotion that produced as much publicity as the league's ban did. The first commercial showed Jordan's head, and the camera slowly moved down his body to his feet. When the camera hit the shoes a big "X" was stamped on the screen and the announcer said, "Banned". After that sales went crazy.

Michael went on to become two-time national college player of the year and in 1999, was voted the greatest college basketball player ever. (CNN/Sports Illustrated) After his junior year, having accomplished everything possible for a college player, Michael decided to turn professional. (He later completed his degree taking summer school courses) But first he would go on to dominated the 1984 Olympics and lead the United States to the gold medal. It could be left up to Spanish Olympian Fernando Martin to sum up the Michael Jordan phenomenon, circa 1984.

Harry Edwards, a sociologist at the University of California, talks about Jordan representing the highest level of human achievement, on the order of Gandhi, Einstein, or Michelangelo. If, he added, he were in charge of introducing an alien being "to the epitome of human potential, creativity, perseverance, and spirit, I would introduce that alien life to Michael Jordan." Doug Collins, once spoke of Jordan belonging to that rarest category of people who are so far above the norm, men like Einstein and Edison, that they were identifiable geniuses. Jordan's talented teammate B.J. Armstrong, frustrated in his early years with the Bulls by his failure to rise to Jordan's level and apparent expectations, had gone to the library and checked out a series of books on geniuses to see if there was anything he might learn about how to deal with Jordan.

Michael Jordan's life from 1980 to 1993 was that of a storybook. The success that he achieved in that short time frame quit possibly is unparallel in American history. But at the same time it seemed possible by a very unique and gifted individual. However, the events that occurred in Michael Jordan's life from 1994-1999, in my and many others opinion, at times do not seem possible and in f

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Approximate Word count = 2012
Approximate Pages = 8 (250 words per page double spaced)


  

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