Analyse the contribution a correct marketing mix can make to the successful marketing of a product or service.

For the purpose of this essay the words analyse shall mean to break down the marketing mix into its individual components. Successful marketing shall mean good sales of a product .The word product can mean a product or a service.

The correct marketing mix of a product can be the difference between success and failure, it is therefore important to get the right mix. The marketing mix was first used by Neil Borden in 1964. Marketing mix refers to a set of marketing variables, a firm has to get the right mix of these variables to produce the response it wants from a target market. A marketing mix includes everything a firm can do to influence the sales of its product, these can be sort into four groups which we call the 4p's.

The product (means product or service) in order to sell must have a good image or brand name, a new product will sell better if it already has brand recognition. Branding gives a product an identity the customer can become familiar with, this may be a name, logo or a colour scheme, or

The marketing book -Michael J baker

Sometimes the following are added to the four p's

1. Add new product lines widening its product mix

Some common words found in the essay are:
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Approximate Word count = 1451
Approximate Pages = 6 (250 words per page double spaced)