Sony & Pioneer Company Comparison
Sony and Pioneer are tow of the most prominent companies in the consumer electronics industry today. They are head-to-head competitors on many similar products in the industry also. Sony is a much larger and older company than Pioneer, with Sony penetrating many areas that Pioneer has yet to explore. Sony is about 20 years older than Pioneer. Sony began in 1946, and Pioneer started in 1966. We will be looking at the overall make-up of these two companies and how they stack up against each other throughout the paper. Sony was established on May 7, 1946. The company name "Sony" was created by combining two words. One is 'sonus' in Latin, which is the root of the such words as 'sound' and 'sonic'. The other is 'sonny' meaning little son. The words were used to show that "Sony" is a very small group of young people who have the energy and passion toward unlimited creation. Sony has 41 global sites across the world. Sony also employs 177,000 people across those global sites and that is a 2.3% growth increase in one year. Sony's sales from last year rose to $57,109 million, which is a sales growth of 11.6% in that one- year time frame. Nobuyuki Idei is the chairman/CEO of Sony
Just by reading the background information on these companies, you can see how much bigger and dominant Sony is compared to Pioneer. Maybe that is why Sony doesn't see Pioneer as such a major competitor except for the car audio product lines. y efficient fulfillment program and the expansive distribution channels you need to stay on top. (www.sony.com) As of March 6th, Sony stock has quadrupled in the last year. It has risen from $71.68 to over $300, sending their market valuation soaring to $133 billion. (Li, Kenneth, p. 31) Pioneer only has 3 promotions going on right now. The first is you get 5 free DVD movies, when you buy any eligible Pioneer DVD player. This promotion is going until May 30, 2000. Next is a free Pokemon DVD with a purchase of a Pioneer DVD player. Sony is really trying to push their Wega flatscreen TV's right now, along with their Minidisc Players/Recorders. They have used TV commercials for both products on mostly MTV. These are 2 products that Sony feels that they can push into the market and dominate immediately. (Li, Kenneth, p. 32) Sony is also doing print ads for these 2 products only in magazines such as Maxim, Playboy, and Men's Health. Sony is also using the direct mail approach as well. By logging on through their website, I have received a card for a DVD membership through Sony, as well as an entire packet of information on their latest technology in electronics. This was very expensive print included in the packet, along with a survey to fill out. Great move by Sony in my eyes. It looks very professional and shows that they will go to any length to grab a customer. Pioneer (formerly known as Pioneer Electronic) has 45% of their overall sales come from their car electronic product lines. Their sales from 1999 $4701.3 million, which was a 10.8% sales increase in 1 year. Pioneer employs 23,647, and has a 15.5% employee growth in 1 year. Kaneo Ito is the President of Pioneer. Pioneer's top competitors are Matsu*censored*a, Phillips Electronics, and Sony. It is interesting because Sony doesn't list Pioneer as a major competitor. Pioneer has about 40 manufacturing facilities worldwide. (www.hoovers.com/pioneer)
Some common words found in the essay are:
Sony Sony, Disc Manufacturing, Comparisons Sony, September Sony, Dausen Chester, Sony Pioneer, Li Kenneth, Darby Ian, Conclusions Assessment, Asia Japan, car audio, consumer electronics, target market, li kenneth, sony disc manufacturing, sony disc, disc manufacturing, sony sony, home audio, playstation 2, product lines, li kenneth 31, sony rewarding recording, car home audio, pioneer major competitor,
Approximate Word count = 4154
Approximate Pages = 17 (250 words per page double spaced)
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