Coca Cola Marketing Strategy

A detailed Summary of Coca Cola Marketing Strategy


The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. Its world headquarters is based in Atlanta, Georgia. The company and its subsidiaries employ nearly 31,000 people around the world. The Coca-Cola Company manufactures syrups, concentrates and beverage bases for Coca-Cola, the company's flagship brand, and also produces over 230 other soft-drink brands sold by and its subsidiaries in nearly 200 countries around the world.

Some of Coca-Cola's latest domestic marketing strategies include Coke dominating fountain sales. Thousands of consumers visit fast-food restaurants every day and Coke feels that it is very important to have the consumer see and drink their product at such chains as McDonalds, Burger King, and Domino's Pizza.

Coca-Cola is also testing a new plastic cup in the famous Coca-Cola contou


Coca-Colas' marketing strategies are very affective and are going to continue to increase its market share. Coca-Cola holds 65% of the fountain soda market and is coming up with innovative ways to capture a larger share, such as, a fountain machine that plays music as it pours. Coca-Cola's NASCAR promotion will be repeated due to its success and its internet presence will target an already booming market, the internet generation. In the UK, they have established brand recognition and are trying to change their corporate image. They experienced a 10% total growth in the past year and are projecting to match their success in the next two years.

Overseas in the United Kingdom, Coca-Cola is targeting a 10% growth in market share over the next two years. They are focusing on four areas advertising, graphics, experientials, sponsorship and promotions. Coca-Cola launched its "Enjoy" campaign and according to UK marketing manager, Richard Harris,

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Approximate Word count = 642
Approximate Pages = 3 (250 words per page double spaced)

Category: Miscellaneous

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