It is difficult to avoid the portrayal of sex differences. The media uses its tension and power in advertising more than anything else. One can open up an advertisement and it won't take long to find men and women posing in stereotypical ways, women being women and men being men. One of the leading clothing marketers among young adults is the company Abercromie and Fitch. Currently this company rides the crest of this powerful wave. They have found a niche that targets these young adults who want to look sexy and attractive and will spend big money to do so.

So who sets these standards? Well, it is true that the media has a large influence on what is popular. They work in complex ways. With an intelligent marketing ploy the company can not only sell their product for its quality and functionality, but they can also have a large influence what these customers will see as 'popular'.

Abercrombie and Fitch have a brilliant marketing strategy. They send out catalogs just like the rest of them, but they answer the critical question: What does a popular college student or young adult, involved in a high

In the first one, it is important to realize that they are supposed to be viewed as though they are having fun. We often see the men and women grouped together according to their sexes and, for example, having a water fight, increasing the tensions between the sexes.

the code will be broken, but the advertisers won't show you that, it wouldn't sell.

The message that I am interested in here is how they portray the males and females as they relate to each other. Within this realm I see three main levels of interaction. 1) Groups of females interacting with groups of males. 2) A single male with a single female. 3) Females and males interacting, without concern of sex. It is as though we see them in three subsequent modes of acceptance.

We must learn to filter these precarious influences and develop ways of adopting certain aspects of them while rejecting the aspects which may be limiting. At the same time it is healthy to use some which can be fun and exciting.

If we think about these three kinds of photographs, we can see how they may be arranged chronologically. Take for example; a group goes to an unspecified lake for a short vacation. Upon their first opportunity to have fun, the sexes separate and feel out their competition among peers in their same sex group. This allows the two groups to also observe each other across sex groups. When attractions and connections are made, the tension builds and the fun begins. However, the fun won't last forever and eventually individuals will make connections when they were playing. Now, individuals will get to know each other on a more one on one basis. This is when we see them hanging out in couples...the h

Some common words found in the essay are:
Abercrombie Fitch, Fitch Currently, Gender August, means adult, single female, bored doing,
Approximate Word count = 1138
Approximate Pages = 5 (250 words per page double spaced)