friendliness and was the most desired color for corporate imagery..." (Hine Pg.221). This is related to the emotional qualities the box creates. The box has the background of blue with Tony the Tiger and his saying, "They're GR-R-REAT!," in orange underneath him. On one particular package Tony is surfing which younger children find very attractive and stirs their emotions of excitement and "coolness."
On a different note, more rational cereals found in supermarkets would be Corn Flakes, Wheaties, Total, and many others. These cereals appeal to the health conscious shopper who is buying a cereal for the purpose of maintaining or improving their help. Their decision to purchase a cereal like Corn Flakes or Total, would be
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