 Develop massive customer base

 Create an easy internet/email service

 Create non-financial costs to customers to dissuade them from moving to competitors

 Profits mater more than growth

 Make cost to switch not financially practically

 Make it financially difficult for competitors to contend with AOL

 Provide on-line features with special offers to AOL subscribers

 Attract suppliers by intangible benefit of association with AOL's brand name

 Provide user-friendly access

20 million families rely on AOL to be their Internet provider. This is a powerful market of consumers who are influenced by convenience. This merger is an attempt to lock in customers to AOL with the convenience of "one-stop shopping". Customers will be able to watch TV and email their friends about a particular program at the same time. Customers will also be able to surf the Internet during commercials of their favorite TV show. This merger is another step towards AOL's strategic goal of creating non-financial costs to deter customers from switching to another Internet provider and simultaneously, AOL will be able to create new marketing arenas in order to attract suppliers to form alliances with AOL.

of customers advertising & suppliers with AOL

Some common words found in the essay are:
AOL Internet, Cost Strategy, Differentiation Strategy, AOL AOL, WebTV Overcome, TV Successes, Leverage AOL's, Alliances Suppliers, Strategy Provide, Strategic Objective, brand name,  reduced, internet provider, reduced costs, cost strategy,  aol, differentiation strategy,  reduced costs, strategy , outages email glitches, aol differentiation, massive customer base, features special, aol differentiation strategy,
Approximate Word count = 619
Approximate Pages = 2 (250 words per page double spaced)