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One of the fundamental questions that researchers of tourism ask is why do people go on holiday? This essay will argue that tourists go on holiday for a number of diverse reasons, not all of which are apparent to the tourist themselves or to the many theorists who seek to analyse the tapestry of tourist motives. The majority of discussions on the reasons why people go on holiday tend to be contained within the sociological work of Cohen and the social psychological work of Pearce. Their research into this area provides a framework from which it is possible to analyse the major factors relating to why people go on holiday.

It is important to define exactly what a holiday is. A holiday may be described as comprising of several components. Which include: the act of travelling, a temporary stay, a particular destination, and activities undertaken at that destination (Haywood et al, 1990: 88). For the purposes of this essay a people embarking on a holiday shall be classified as tourists. The international Union of Travel Organisations divides tourists into two groups: visitors making at least one overnight stop in a country or region and staying at least 24 hours (Shaw and Williams: 1994). However, ca


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Cohen argues that within the context of tourist typologies there are four different types of tourist with separate motivations for going on holiday. The explorer will seek out the new, the unfamiliar and the strange. They reject formal organised tourism and seek to act as anthropologists and experience the social and cultural lifestyle of the destination. The drifter is similar to the explorer but does not seek out any contact with other tourists and has a more enhanced relationship with the host community. In contrast to the explorer and drifter there are the organised mass tourist and the individual mass tourist. The organised mass tourist embarks on highly organised tourism and does not actively seek out contact with the host community. Similarly the individual mass tourist embarks on organised mass tourism. However, they are further motivated to enhance their holiday experience by visiting sights not covered on organised tours in the destination. However, Pearce (1982) !

MacCannell (1976) uses a framework of modernity and its evolution in western societies to explain why people go on holiday. For him, " alienation process in societies is a consequence of modernity, and to cope with the alienation in everyday life, tourists look for authenticity and mythical structures" (Yiannakis, A 1992). For example, the loss of the ability of Americans to act as frontiersmen or in Europeans to act as the, pilgrim, great white explorer or coloniser has caused modern man to seek out create near authentic experiences in the act of going on holiday. Even if the experience is seldom authentic and is created by the tourism industry to serve the purpose and satisfy the need.

lance of stimulation-tranquillity, familiarity-strangeness, structure and independence.

reful analysis of people's motives is necessary in order to determine why they go on holiday.

Pearce (1982) argues that travel relates not only to individuals immediate needs but also to individuals long term psychological needs and life-plans; intrinsic motives such as self-actualisation seem to be particularly important.



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Approximate Word count = 1976
Approximate Pages = 8 (250 words per page double spaced)


  

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