on T.V. or the huge billboards you see on the side of the highway. Many of

the advertisements are a method of convincing the public to buy thier

products made by companies. Also, if you look at an advertisement

everything on the ad was put there for a reason. From the different races

that they used to whether the shot was taken outside or in a studio, these

were all put there for a reason or as a symbol about the product.

In the December 1998 issue of Cosmopolitan, I found an

advertisement for Clean Make-up by Cover Girl. This ad shows five girls, of

all different races, hugging each other with the five different bottles of

the product at the bottom of the page and the girls are standing in an

outside setting. All of these where put there for a reason that most

readers over look. There is a reason that the company chose to use all of

the different races, to show cultural diversity, and that the company

isn't racist or other wise they are open to everyone and every race. They

also show that they make make-up for all skin tones where as other

companies just have make-up for a few skin tones.

There are many questions you can ask about this advertisemen

beautiful Cover Girl." That slogan makes me think that the make up is easy

girls names actually makes them seem more like a regular person then just

I believe that the strategies do work in the advertisement. They

is real or not? They focus on the girls hugging each other so you can not

companies like this would use regular people or "all American" people

environmentally safe. Although sence they are supposedly in an outdoor

just looking at it because they don't show a lot of things in it. For

does say there names it makes it a little more believable. Showing the

racists. At the bottom, it said their slogan for the product "easy breezy

girls in the advertisement are carrying themselves to be part of the higher

they wouldn't talk or hug anyone else that wasn't as rich as them. The

hippies but they only show one of the areas of the social structure. The

brand of make-up then you will be beautiful and have clear skin like these

18 different shades, they are not leaving out any specific skin tone. In my

Some common words found in the essay are:
Cover Girl, , outside setting, social structure, skin tones, make-up skin tones, girls standing outside, five races advertisement, standing outside setting, girls wearing make-up, environmentally safe, standing outside, girls standing, races advertisement, five races, clean make-up, cover girl,
Approximate Word count = 965
Approximate Pages = 4 (250 words per page double spaced)