Insight Solutions also recommends four action plans involving, increasing name recognition, target market, product marketing and distribution management. Ø Name RecognitionØ Free E-mailØ Advertise on Internet Radio Ø Target MarketØ Telephone OperatorsØ "C

and time consuming. In this stage of Amazon.com's development, they need to utilize their brand name by partnering with existing travel sites and consolidating their business into Amazon.com. Distribution Management: Amazon.com needs to create strategic alliances with its suppliers and shipping companies. Consumers have emphatically stated that the number one improvement for E-commerce is the price of shipping goods. Consumers are not excited about additional charges that are incurred when purchasing online. To this end, Amazon.com must aggressively pursue cheaper alternatives to delivering its goods and services. Begin by contracting with a greater number of distribution centers in the countries that have the greatest number of people using the Internet. Having more suppliers also means the customer is less likely to have to wait longer for a popular product purchased online. Book sales for Titanic, after the movie came out, were definitely above average and that caused longe!

yone finds irresistible will catch even more customers through word of mouth compared to a marketing strategy. The above chart shows the potential number of customers from the given countries. This can be used as an indicator for choosing the next target country for Amazon.com's Internet retail stores. R & D: Develop New Product Lines Such As Apparel, Jewelry, And Automotive Parts To become the one and only place where a consumer needs to go for any item Amazon.com must develop their merchandise portfolio. Apparel, jewelry, automotive parts, office equipment, office furniture, and recreational items are just a few ideas for product lines that are common enough where people buy these products on a daily basis. Researching competitors and their volume of sales over the Internet for products that Amazon.com currently does not offer would be a first step in deciding which product lines to pick up. Beginning with a rough idea about clothing, Amazon.com would research online distrib!

ave the liquid capital necessary to pay off the loan and moving too quickly will mean higher prices and a quickly thinning customer base. Marketing Objectives Ø Achieve a 200% increase in sales per year for books Ø Achieve a 250% increase in sales per year for music Ø Achieve a 275% increase in sales per year for movies Ø Achieve a 100% increase in sales per year for electronics & software Ø Achieve a 350% increase in sales per year for The percentage increase in sales for the above categories were determined by each category's required strength minus the current strength of that product line all divided by the number of years left on the loan. This is the percent increase necessary per year for the specific product line to create enough profit to exactly pay off the loan. This chart shows the historical gross profit margin achieved by Amazon.com since its inception in 1994. Since then it has had tremendous growth, now hovering around 20%. This is a good level, both for the c!

1 out of ten existing customers to make a purchase of $50 or more at the online grocer. New customers, ones that are not already making purchases from the Amazon.com stores, will be measured against making 20 purchases at $20 each within a 2-year period. Distribution Management Distribution management will be controlled and measured against two key indicators. First, a reduction in on-hand inventories. Amazon.com will review inventory-carrying costs monthly and will attempt to drive costs down by $800,000 in 1 year. The company will pursue this action plan by migrating to a just-in-time inventory management program and a supplier managed inventory program. The just in time program will allow Amazon.com to purchase products from its suppliers on an as needed basis and provided consumers a consolidated shipment (i.e. one package with books, toys, and games). The second inventory program, supplier managed inventories, will require Amazon.com's suppliers to own the inventory in Am!

e for customers. Exa

Some common words found in the essay are:
Name Recognition, Sales/Costs/Profits Amazoncom, Currently Amazoncom's, Amazoncom Internet, Marketing Objectives, Product Marketing, Virtually April, Geo Metros, Barnes Noble, Inventory Program, fourth quarter, product situation, product lines, web site, target market, action plan, name recognition, book sales, dvd video, web sites, fourth quarter 1998, increase target market, fourth quarter 1999, supplier managed inventory, february 12 1999,
Approximate Word count = 10515
Approximate Pages = 42 (250 words per page double spaced)