through a unique dotcom experience. Priceline.com was formed on April 6, 1998 as a limited liability company, but looking at its potential and rapid success it was soon converted into a corporation. It activities at this time dealt mainly with providing l

com's adaptive marketing programs presently include two distinct initiatives. The first, which it refers to as "adaptive promotions," allows consumers to increase the amount of their offers, and thus their likelihood of success, at no additional cost by participating in sponsor promotions during the process of making a priceline.com offer. For example, a customer making an offer to buy a round-trip airline ticket can immediately have the amount of his or her offer increased and thereby increases his or her likelihood of success by applying online for a credit card. The second type of adaptive marketing program is referred to as "adaptive cross selling" and utilizes cross selling of multiple products to increase the number of successful transactions. For example, a customer whose offer for an airline ticket was marginally below acceptable levels could be offered a second related product such as a hotel room reservation or a rental car day at a combined price that provided an ac!

nships with leading industry participants. They should expand their new car sales service from just 26 states to all 50 states. They should also cut down their massive advertisement expenses, which would enable them to bring the operating cash flow to $70 million yearly. All Priceline.com needs is time to backtrack and focus on how it can rebuild itself again. Conclusion As the digital revolution has taken place, companies tend to look at the technology itself while paying too little attention to its implications of marketing to customers. World has shifted from physical to virtual, as values moves from greasy gears and hard steel of the industrial age to the high concepts of a knowledge economy, customers comes first. Priceline.com has brought a revolution in the technology itself and also to the decade of the upcoming e-commerce business. With its demand collection pricing system, Priceline.com changed the look and feel of the old marketing strategy, and brought in the custo!

mer before the companies. With its unique strategies, Priceline.com took the world into a new different spectrum, where customer values and requirements meet up to the price they are willing to pay for it. Thus, though Priceline.com is going down for sometime now, it will bounce back again, with some new ideas and new technology, some new marketing strategies to put it back

nsumer recognition of Priceline.com as the leading consumer brand for buyer-driven commerce over the Internet. To achieve this goal, Priceline.com intends to continue to pursue an aggressive brand development strategy through mass market and targeted advertising and promotions, press coverage and strong word-of- mouth support. While priceline.com is already one of the most recognized e-commerce brands among adult Americans, priceline.com believes that it can expand the public's association with the Priceline.com Name Your Own Price proposition to a broad range of products and services. Priceline.com plans to expand, but it seems quite impossible according to the current stock market prices. Priceline.com for the time being should concentrate on their travel section and expand as soon as their company is again well established. Product Strategy The product offering is considered to be the heart of a marketing mix. It is impossible to decide on a promotion campaign or set a pric!

ess. Priceline.com also receives offers by telephone and provides customer service by telephone and e-mail to assist customers in the offer process. Priceline.com believes that it will continue to increase customer usage and loyalty by continuing to increase the functionality of the service and enhance consumer experience. Priceline.com understands that the international scope of the Internet and the global demand for the types of products and services available through Priceline.com presents opportunities to expand its service internationally. Priceline.com has already launched web sites in Australia, which is named Myprice.co

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Approximate Word count = 3919
Approximate Pages = 16 (250 words per page double spaced)