International Marketing
III. ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATIONA. Economic, political, and legal analysis 1. Description of the country's economic system 2. Description of the country's governmental structure and stability 3. Description of the laws effecting the product and/or service 1. Geographic and demographic information, important customs and Traditions, other pertinent cultural information, competitive advantages and disadvantages 3. Analysis of the potential location IV. PLANNED OPERATION OF THE PROPOSED BUSINESS 1. Details of the product/service(s) 2. How the product/service(s) will be transported to/from the home country; documentation A. Start up costs and expenses(chart) B. Financial highlights (balance sheet for end of first year) To: Mr. Jinn Chow Yin, president of Yin Enterprises From: Chivonne Parker and Vonique Booze, Gap Inc. representatives
"Consumer Trends"-women as consumers nese customs that will be useful and are necessary are as follows: Japanese consumers expect good quality for the products and services offered in the market in general and high quality in the highly priced products and services in particular. Even minor flaws or defects bother some consumers. They support reasonably priced products. However, if the quality is in question, they tend to look for better quality elsewhere. A bow from the waist is the most popular form of greeting. Some of the competitive advantages would be that we have high quality goods. This shows to be of great importance when dealing with the Japanese consumer. There is also a high demand for western goods in Japan. The fact that Gap Inc. represents classic styles in America will help boost sales and will bring in more customers. Some of the disadvantages will be that we have to follow strict guidelines in order to compete with other companies in Japan. This won't pose to be a big problem for our c! 5. Without proper justification, supplying a commodity or service continuously at a price that is excessively below cost incurred in the said supply, or otherwise unjustly supplying a commodity or service at a low price, thereby tending to cause difficulties to the business activities of other entrepreneurs. 1. The products that we offer are different according to which division they're in. Here are short descriptions of different divisions and products for each brand: The Gap- From jeans and khakis to Pocket-Ts and Pro-Fleece, Gap is synonymous with classic, American style. Whether you're shopping in one of our Gap, GapKids, BabyGap, GapBody, and Gap Outlet stores or at gap.com, we make finding modern clothes easy. The Banana Republic-With an emphasis on all things modern, relevant and versatile, Banana Republic is the ultimate destination for style-conscious shoppers. Customers feel it in every aspect of the brand - from personalized service to a distinctive shopping experience. We offer luxurious cashmere sweaters, business apparel, and evening and casual wear for the sophisticated and style conscious consumer. Banana Republic Catalog and BananaRepublic.com, enjoying the Banana Republic lifestyle is easier than ever. Old Navy offers a wide variety of jean and denim cloth!
Some common words found in the essay are:
Gap Inc, Emirates Japan, Banana Republic, Manufacturing Manufacturing, Tokyo Japan's, PROPOSED BUSINESS, Japanese Japanese, Antimonopoly Act, Republic Navy, Japan Japanese, banana republic, gap inc, commodity service, business activities, service industries, japanese consumers, worlds leading, antimonopoly act, gap inc global, mark city, japan worlds leading, gap banana republic, inc global, difficulties business activities, shibuya mark city,
Approximate Word count = 4976
Approximate Pages = 20 (250 words per page double spaced)
|