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International Marketing

To: Mr. Jinn Chow Yin, president of Yin Enterprises

From: Chivonne Parker and Vonique Booze, Gap Inc. representatives

Regarding: Proposal for an international business venture

The business venture that we propose is to set up a chain of our stores, the Gap Inc. We are a global company with three exciting divisions- Banana Republic, The Gap, and Old Navy. Our performance begins and ends with our customers. We never forget that. Everyday we try to listen more to what customers are telling us, and work harder to exceed their expectations. Our ability to continually change and evolve our brands is what drives our long-term success, and our passion for innovation is what keeps Gap, Banana Republic, and Old Navy exciting. From product design and distribution, to marketing, merchandising, and shopping environments, we control our brands and what our customers touch, see and feel. We believe that's a competitive advantage as the retail world today moves at Internet speed. We feel that the Japanese can help us to expand our company. We would like to work with you and your country to help us get our products into the hands of Japanese consumers. Th!


Transportation Equipment $32,000-$45,000

Annual Report on Current Population Estimates

his will speak directly to our customers looking for style that is effortless and flexible. The result? Everything we offer will reflect our customers` lifestyle-and transitions easily from career to casual, weekend to evening. When it comes to exceptional style and service, Banana Republic stands alone. Old Navy will focus on merchandise availability and distribution-and increased style, size, and color selections for customers throughout Japan. We will have an Item of the Week to make it easier for customers to find fashion and value by highlighting key fashions at low prices. Featured promotions will be emblazoned on theater-style marquees and clothing will by cleverly merchandised on displays that stimulate merry-go-rounds and market counters.

nese customs that will be useful and are necessary are as follows: Japanese consumers expect good quality for the products and services offered in the market in general and high quality in the highly priced products and services in particular. Even minor flaws or defects bother some consumers. They support reasonably priced products. However, if the quality is in question, they tend to look for better quality elsewhere. A bow from the waist is the most popular form of greeting. Some of the competitive advantages would be that we have high quality goods. This shows to be of great importance when dealing with the Japanese consumer. There is also a high demand for western goods in Japan. The fact that Gap Inc. represents classic styles in America will help boost sales and will bring in more customers. Some of the disadvantages will be that we have to follow strict guidelines in order to compete with other companies in Japan. This won't pose to be a big problem for our c!

which ruled from Kyoto, was overthrown. At that time the city's name was changed from Edo to Tokyo, which means "eastern capital." Today Tokyo is Japan's financial, industrial, commercial, educational, and cultural center; it is also the country's principal contact point for trade and diplomatic relations with the rest of the world. We selected Japan because of its love for the western culture. Since the Japanese economy is similar to our own, we came to the conclusion that it would be the perfect place to establish and expand our business in the global market and make an immense profit. Japan has an exceptional economic system, which will prove to come to and advantage for our business. We feel our corporation can provide for and relate to the Japanese consumer. Some of the trade barriers are testing standards, certification requirements for products, and customs procedures. We will go into a more detailed description of these barriers in the proposal. Some of the s!

Operating Results ($000) 52 Weeks ended Jan. 29,2002

2. Financial highlights (balance sheet for the end of the first year)

"Consumer Trends"-women as consumers



Some common words found in the essay are:
Gap Inc, Emirates Japan, Manufacturing Manufacturing, Banana Republic, Tokyo Japan's, PROPOSED BUSINESS, Japanese Japanese, Antimonopoly Act, Republic Navy, Japan Japanese, gap inc, banana republic, commodity service, business activities, service industries, antimonopoly act, japanese consumers, worlds leading, gap inc global, mark city, shibuya mark city, difficulties business activities, wide variety, japan worlds leading, gap banana republic,
Approximate Word count = 4862
Approximate Pages = 19 (250 words per page double spaced)


  

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