are you producing a product that the consumer feels satisfied with? Within so many

products there are sometimes so many misunderstandings because the customer and the product

development teams speak completely different languages. For example a customer may state

they would like a car that is easy to start, this interpretation to the engineers is the

production of a car that starts within 10 seconds of continuous cranking. Another example

could be the customer wants a "soap leaves the skin soft" this must be translated into pH

or hardness specifications for the bar of soap.( Evans 1993 ) By the incorrect translation

within the organisations different departments, the customers' requirements can become

irreclaimable and lost forever. The Japanese developed the concept of quality functional

deployment (QFD) to hopefully ensure that all customer requirements were discovered

throughout the stages of design process and also in the area of design of production

systems. QFD is fundamentally a philosophy and is driven by an arrangement of planning and

communication tools that is aimed totally to the customer needs

found to best satisfy a customer attribute but the evaluation of the related counterpart

be assembled into a language of its own function within the design and production process

house of quality focuses on the importance of identifying each customer attribute and

Some common words found in the essay are:
Dale Plunckett, Functional Deployment, Dale1992 Appendix, , AT&T Evans, Deployment QFD, counterpart characteristics, QFD QFD, house quality, customer attributes, Jankowicz AD, voice customer, Publishers Sekaran, Characteristics Appendix, evans 1993, production process, customer attributes counterpart, strong relationships, final product, design manufacturing, appendix 6, quality functional deployment, attributes counterpart characteristics, customer importance ratings, functional deployment qfd,
Approximate Word count = 1633
Approximate Pages = 7 (250 words per page double spaced)