The rational behind narrowing your market is based on a two-fold strategy: product and distribution. In terms of product, 1989 sales figures show that men and women's shoes account for about 70% of total sales, and when this figure is broken down into individual markets the number is even greater (e.g. US shoes were 82.3% of total sales). Furthermore, knowing tha

Some common words found in the essay are:
, department stores, continue producing quality, total sales, bargaining power, producing quality, continue producing, women's shoes,
Approximate Word count = 459
Approximate Pages = 2 (250 words per page double spaced)