field of graphic design
Almost everywhere we look, visual images are competing for our attention, entertaining us, or trying to persuade. Visual artists create art to communicate thoughts, feelings, and ideas through painting, sculpting, or illustration. Illustrators and graphic designers are practical artists who put their talents at the service of commercial clients. Clients include major corporations; retail stores; and advertising, design, and publishing firms (Harkavy 288). Graphic artists convey a message or create an effect by visual means, using illustration, typography and/or photography (CC). This career field welcomes originality and creativity with open arms, letting the artists further explore their imagination. Graphic designers are not primarily fine artists, although they may be highly skilled at drawing or painting, most designs commissioned to graphic designers involve both artwork and copy (Ferguson 158). Thus, the designer must not only be familiar with the wide range of art media and styles, but he or she must also be familiar with a wide range of typefaces and know how to manipulate them for the right effect (Ferguson 158). Because design tends to change in a similar way to fashion, graphic designers have to be up-to-date
Demonstrated ability, rather than evidence of appropriate training, is all that is required for success. The device used by almost all aspirants to find freelance work is the "portfolio" (CC). Evidence of talent and flair displayed in the portfolio is the single most important factor used by art and design directors to hire or contract a graphic designer (CC). A graphic designer needs to have a high-quality collection of pieces to show his or her own talents as a visual reference of the artist's potential. Theoretically, a person with a good portfolio but no training or experience could succeed in the field. In reality, however, to put together a successful portfolio, most aspiring artists must acquire skills in an art school and/or college (CC). A typical project for a graphic designer who works for an advertising firm begins with a conference with the client for a clear sense of the point to be communicated and the image desired (Harkavy 289). Design specifications are drawn up, and the designer, working with the paste up artist, produces a layout for the client's approval (Harkavy 289). The process undergoes different stages of development, from rough sketches to computer duplication and reproduction. According to the Internet site, Careerconnex, a successful graphic designer needs to have a passion for art. Artistic talent is crucial in this line of work. A few requirements include a strong sense of color, an eye for detail, a sense of balance and proportion, and sensitivity to beauty (CC). Besides having artistic abilities, a good graphic designer needs to be creative and have a broad knowledge of techniques for rendering reproducible art in various multiple media. According to Harkavy, other qualities graphic designers need to have for a successful career are determination and dependability. This is essential in the highly competitive career of graphic art (Harkavy 288). with the latest trends and hot looks. At the
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