Bill Blass was born in Fort Wayne, Indiana on June 22, 1922. He began his career at the age of 17 when he left Indiana and worked in New York as a sketcher and later as a designer. The next few decades in his life consisted of serving in World War II, designing for Anna Miller, and Maurice Rentner. It was the retirement of Maurice Renter that launched Bill Blass's career in the industry. Taking over as owner of company and renaming it Bill Blass, LTD was the starting point for his current position as "one of the most widely acclaimed American fashion designers today". (press release kit)

Throughout the 1960s, 70s, and 80s, Bill Blass was on the receiving end of many major awards such as The Coty American Fashion C

Bill Blass, LTD began in 1973 when Blass became president and renamed Maurice Rentner's company after his retirement. Today, the company produces and markets women's couture apparel primarily in the United States. These garments can be found in leading department stores and exclusive specialty shops. Bill Blass, LTD also sells privately to a "select group of high profile, wealthy women" throughout the United States and abroad. The couture line retails anywhere form $2,000 to $20,000 dollars, with the focus on two major selling seasons: fall/winter and spring/summer in two strong areas, casual or tailored styles for the day and glamorous styles for the evening. (Morris 44) Bill Blass, LTD is prided on the fine fabrics produced predominantly from Europe and sent exclusively to his company (press release kit).

In January of this year Lars Nilsson was appointed head designer at Bill Blass, LTD. Nilsson is replacing Steven Slowik, hired just prior to Blass's retirement but let go after just one season with criticism of "straying too far from the Bill Blass traditional look". ("Nilsson named head designer"...1)

"Bill Blass Ltd." Bill Blass Ltd. Capsule - Hoover's Online. Lkd.

Nilsson has worked at Polo Ralph Lauren in New York and at Christian Dior and Chanel in Paris ("City Slick"...1). With much confident in Nilsson, Michael Groveman, president and chief executive officer, states "Nilsson is a young designer whose work clearly reflects the essence of Bill Blass' timeless creations" ("Nilsson named head designer...1).

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