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Apple Computer

In the early 1970's two friends from high school, Steven Wozniak and Steven Jobs, changed the world for the better. Jobs prior to working for Apple, worked for Atari, and Wozniak worked for Hewlett-Packard. Both men dropped out of college in hopes of making a fortune (in then) a small computer company.

Apple Computer Inc. started with the introduction of the Apple I computer on April 1, 1976. Even thought the computer wasn't a big success, it made a good profit. A year after, the Apple II debuted at a local computer show. It was the first personal computer to come in a plastic case and include color graphics. Orders kept coming in for the new machine.

With the increase in orders and company size, Apple had a several thousand employees, and was beginning to sell computers very well. In 1980 with the introduction of the Apple III, Apple decided to hire new managers in order to find new funding for newer technology, to make Apple a "real companyaE?.

By 1981 the competition soon made selling computers very difficult. The company was soon forced to lay off 40 workers. In March of that year, Wozniak was injured in an airplane crash, at which


In late 1991, Apple released its first PowerBook, which were an instant success. Work was also being done on a new type of computer, the Personal Digital Assistant (PDA), which Apple called the Newton.

Jobs began to approach John Sculley, president of Pepsi Cola at the time. In April 1983, Sculley became the president and CEO of Apple computer. As the announcement of the "MacaE? drew closer, Jobs worked hard to get developers to write programs for the machine. On January 22, 1984, the Macintosh was introduced during the third quarter of the Super Bowl. The machine sold well, but soon people were fed

In January 1996, Spindler was asked to resign as CEO and was replaced by Gil Amelio, the former president of National Semiconductor. Amelio made a strong effort to bring Apple back to profitability, but his efforts would prove to be largely unsuccessful. Right after his first days as CEO, Amelio announced the company was to be split into 7 separate divisions, each responsible for its own profit or loss.

In April 1998, Jobs announced an entirely new Mac design, the iMac and a sleek new PowerMac G3. The iMac would be Apple's answer to the low-end consumer question, with more than enough computing power for most people, at an affordable price.

June of 1993, Sculley was relieved of his position as CEO, putting Spindler in the big chair. Sculley remained with the company as chairman for several months and then resigned. But Spindler wasn't the best man for CEO. However, in his two and a half years as CEO, Spindler oversaw several accomplishments.

point Jobs took over the position of chairman of Apple.

In 1987, Apple introduced the Mac II. Built with expandability in mind, the Mac II made the Macintosh line a workable, powerful family of computers. It seemed in 1989 that Windows would be a flop, and the Mac would be riding high for the next decade. But it didn't, by 1990 the market was full of PC-clones, and Apple was the only company selling Macs. In May of that year, Microsoft comes along with Windows 3.0, which would work on all the clones, and Apple with its Mac were in trouble.<

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Approximate Word count = 1424
Approximate Pages = 6 (250 words per page double spaced)


  

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