Starbucks Coffee
Starbuck's coffee has become a leader in its industry by focusing on the key principals of marketing: Global, Relationship, Ethics, Consumer Value, and Technology. Starbucks has become a leader in the global marketplace and has received recognition and many accolades for it. Though Starbucks is still in the early stages of its growth it has a strong hold in the global marketplace being recently ranked number one in Tokyo for restaurants by a survey conducted by Nikkei Restaurant, a highly respected food service industry publication in Japan. The survey cited them as number one for customer service, store design, and cleanliness and said that the company has established a firm brand image among customers. The company was then ranked in the top 75 global brands in a survey conducted by Interbrand, the worlds leading brand consultancy, just another worldwide accolade for Starbucks. Starbucks also reaches the global marketplace by a very extensive web site where you can place or!
Starbucks core vision I think is summed well by Yuji Tsunoda, president of Starbuck Coffee Japan, who said recently after being ranked number one in Japan, "Our success is based on serving the best quality coffee in the world and ensuring customer satisfaction always comes first." I think this statement says that Starbucks expects superior quality of their products and excellent service for their customers, which is a proven strategy to become a successful organization in the marketplace. Starbucks has numerous growth strategies, but the most recent is the long-term licensing agreement with Marriott International, Inc. this gives Starbucks a new market to attack, the hotel and resort industry. Since both companies are focused on customer service and first class products it seems that this partnership is on the right track for success and prosperity. ------------------------------------------------------------------------ Keeping up with technology is key to a growing business and looks as if
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Approximate Word count = 677
Approximate Pages = 3 (250 words per page double spaced)
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