Interactive Television
Technology is now innovating new ways to view information. Technologies that once existed by themselves are now coming together as one. Television, communication, and computer industries are merging their technologies, and the result is interactive television. Large corporations are betting that if interactive television is offered to the public at a reasonable price, Americans will eat it up. However, interactive television will not be as lucrative for corporations as many of them think. It has a lot of interesting possibilities with a great deal of potential for advertisers. But interactive television requires concentration and an intensity level of viewing that most Americans do not have. Americans use television as a background while they do other chores or eat dinner. They like to watch television in groups, not by themselves. The problem with interactive television is that it works best with a focused individual viewer without distractions. It also requires the user to remain indoors for long periods of time that people don't like to do. Human beings are social animals. It is this fact that will keep them from being glued to their television sets. Clearly these factors will not allow interactive t
the orders delivered at a later time. Fortunately this will not be the case. People enjoy going outdoors and meeting new people. This cannot be achieved with interactive television. Americans love shopping, that's why we're a consumer nation. Browsing in stores, and looking at all the shops in the malls is common. Some people base their whole lives on it. Shopping is an excuse to leave the house, and for some, the only excuse. Families and friends enjoy spending time together while going out to the mall. Some people think Christmas is the best holiday only because you get to go out and do so much shopping. Flipping channels through different products on the television will not replace this American pass-time. Overnight courier service will deliver it to your door the next morning." television. Americans use television as a form of socializing with others. People get together to watch their favorite shows. For some American families, watching television is the only time that they are all together in one room. Americans use television shows as conversational pieces with their friends and CO-workers. It is common for people to talk to their friends about their favorite TV shows. The problem is that interactive television has a way of individualizing those common television shows. Interactive television allows for shows to be ordered at different times of the day or week, eliminating the prime time bracket. So that what one person watches in their home to implement it. If this type of an interactive television is implemented, we might not have commercials interrupting our TV shows every ten minutes. Which sounds good at first, but instead they would be integrated into the shows themselves. Seinfeld will say to Cramer ------------------------------------------------------------------------ products. This activity just takes too much time and energy. Americans won't want to be bothered. other product can be done from the home and then delivered to the purchaser later. Bill Gates of Microsoft has already made his predictions for interacti
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Approximate Word count = 1389
Approximate Pages = 6 (250 words per page double spaced)
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