Ben & Jerry's Management

A detailed Summary of Ben & Jerry's Management

The United States Department of Labor has singled out companies who demonstrate positive corporate citizenship for special recognition. With over 800 employees, Ben & Jerry's is one such company. One of the things that makes Ben & Jerry's so different from other companies is their management style. More and more corporations are realizing that if they're going to attract the best employees and motivate the ones they have, they need to start dealing with the issue of values and social concerns. Just as consumers are loyal to companies whose values they share, when employees feel that they are working for some higher purpose, as opposed to just trying to maximize the profits of the company they work for, they become more productive. Another part of the culture was that Ben & Jerry's is a company where you could be yourself. They embrace diverse lifestyles and people could dress they way they wanted. In order to keep employees happy, the Ben & Jerry's "Joy Gang" was started in 19!

87. The first Joy Gang activities included pizza and 15-minute massages for the manufacturing employees who were working 12-hour marathon shifts. Jerry suggested that Ben & Jerry's should try to make fun an official part of their company culture. The Joy C

Intentions with respect to customers

The Joy Gang's mission is "to infuse joy into everything we do." They have many activities during the year that involve every employee at the main factory in Vermont. Some of the activities are Barry Manilow Day (in celebration of his birthday), Halloween, Valentine's Day, Jungle Party (where every employee dresses up in jungle outfits), Elvis Presley Day, a Wild West Party, Vegas Night, Dead Day (in honor of the Grateful Dead's last Vermont concert in 10 years), and then there is the annual Dress-Up Day. Unlike conventional businesses that have a Casual Day once a year, Ben and Jerry's employees have to dress up in business suits on "Dress-Up Day."

Ben and Jerry's has always been public with their intentions and goals when it comes to their employees and customers. The following were written in their audit report and on their website.

· To offer benefits that meet our staff's most important needs.

· To create career opportunities that encourages growth, learning, and increased skills.

Although this type of company culture works for the managers in the United States, it might not be the same with the managers of Singapore. In researching the requirements of running a business in Singapore, we found out that a local manager MUST be appoi

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Approximate Word count = 870
Approximate Pages = 3 (250 words per page double spaced)

Category: Miscellaneous

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Ben & Jerry's Management

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