They want you to leave with the idea, if you use Dawn soap your hands will posses a unique feeling of freshness. This is a positive way to market a rather boring product.

They provide you with a visual image of a woman's hand. Inside the hand of the woman they use pastel colors to represent a sea side resort. It is a calm and sunny day, giving the consumer a feeling

Some common words found in the essay are:
Ad Description, Ad's Strategies, Purpose Ad, Special Care, Memo Purpose, Overall Recommendation, Target Audience, inside hand, woman's hand, hand inside hand, Dawn Special, silhouette woman's hand, dawn special care, special care, ad's strategies, dawn special, silhouette woman's, solid white background, white background, woman's hand inside, hand inside, target audience, solid white,
Approximate Word count = 437
Approximate Pages = 2 (250 words per page double spaced)