In 1891 Dr. John Stith Pemberton sold Coca-Cola for 2,300 to an entrepreneur named Asa G. Candler. Within the next four years Coca-Cola was distributed throughout the whole nation. 1893 the Cola-cola trademark and script were patented. The “two C’s were though to look well for advertising”. In 1899 large-scale bottling becomes possible when Asa Candler grants Joseph B. Whitehead and Benjamin F. Thomas exclusive rights for one dollar. But in 1919 Coca-Cola was sold for $25million to a banker in Atlanta name Ernest Woodruff and a group of investors.

That same year, Coca-Cola sold its first share of stock for forty dollars a share. Assuming all dividends were reinvested, those original shares would have been worth approximately $6.7 million at the end of

“Coca-Cola created value by fulfilling an extensive business strategy guided by six key beliefs.

4. Be the best marketers in the world.

6. Lead as a model corporate citizen.”

So at the turn the century when Coca-Cola noticed that its market shares were dropping and the sales of cola products were also decreasing they knew something had to be done. A question survey was sent out to over 15,000 people nationally along with a survey connected to our website requesting information on what our consumers were looking for in a rejuvenating drink.

With lifestyles more diverse so are consumers demands for soft drinks they too have to meet different thirsts. Fortunately for Coca-Cola there is over a hundred different products sold worldwide. What the board decided to do could change the outlook of Cola-Cola forever. They decided to market a known product from Japan over here in the United States. This product is called Ko Cha Ka Den. It was introduced in 1992 and has become a popular specially brewed line of perfectly blended teas. It is available as Royal Milk, Fine Aroma Straight, and Garden Lemon teas. We decide that Ko Cha Ka Den due to the aggrandize success Japan has brought Coca-Cola. “Japan is one the most competitive soft drink markets in the world. With more than 7,000 different soft drinks sold in the country. Coca-Cola’s product range, in Japan includes more than twenty-five brands and sixty flavors. Coca-Cola feels this will increase market share and sales nationally.

Coca-Cola is one the biggest soft drink manufacture in t

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Approximate Word count = 1067
Approximate Pages = 4 (250 words per page double spaced)