FUBU case

A detailed Summary of FUBU case

1. Daymond with his sense of style and active awareness of the simplicity

of other products brought a number of qualities and resources, to act as a start up of a new business firm, since he has grow up in a hip-hop rap style culture he

has already seen the different styles and quality's in the way hip-hop stylist have

presented themselves. Having this awareness most likely made it easier to put

together a sportsman-black cultural look into a line of clothing that had a lot of

popularity advantages. With the rap style trends rapidly extending above and

beyond urban areas, the whole idea of producing a new clothing line was not

One set back is the inability to produce large amounts. That's where Daymond's available resources played a critical role. It was his ability to sell the idea to his peers, or his peers acting as good friends that made production a possibility. Which led him to the opportunity to present his product to another great resource; LL COOL J himself a model spokesman for this particular type of active wear. In turn this made the product available to be seen by millions of young, star struck, turn of the century generation X-ers, who hold a vast amount of inspiration to stay within the newest and c

4. FUBU, along with every other fashion industry, has a number of challenges

2. Going from the urban scene to all over the country, FUBU gives other

primary goals were not in employee motivation alone, but who could lead people and control the constant changes within the work place. Most of all managers need organization skills, which cover distribution contracts to productive work schedule's.

I believe with the rise in awareness of diversity, it is possible for rap artists and their producers to get more business and make more money than they would have when these issues were not taken seriously. Now variety is easily accepted, which makes it possible for people from all kinds of ethical backgrounds to become business owners. Originality and custom products allow these new businesses to stay in the market. In fact, they are providing different needs to various consumers that large corporations have overlooked in the past. These larger companies do not look to satisfy the needs of different cultures.

culture of rap, which enables them to take as much fashion tips in, as they give out.

business owners the chance to witness how diversity is changing the marketing world.

using popularity as an advantage in creating new types of clothing with the same brand names. Tommy Hilfiger is a good example, since his clothing line has gone from a nice casual look to baggy pants and larger shirts, etc. These changes also point to the importance of world globalization and it's need to acknowledge different cultures and ethnic areas of the United States.

brings other fashion industry's to a competing need

Some common words found in the essay are:
Tommy Hilfiger, America FUBU, LL COOL, , Finance Daymond, Source Hip-Hop, That's Daymond's, LL Cool, clothing line, business owners, rap style, fashion industry, ll cool, decisions fubu,

Approximate Word count = 1095
Approximate Pages = 4 (250 words per page double spaced)

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