The people who develop ads to market prescription medicine products must have an inkling of what the reader wants to see. For instance, the ads in a parenting magazine most often target mothers. The ads in a sports magazine predominately target athletes. How do the advertisers know what the reader will respond to?

Patterns are tools that help us to narrow our thinking down and put thoughts into categories that we identify with. Patterns allow us to store information in blocks so that we do not have to relearn information that has already been learned. Some patterns are universal and most people have some categories or patterns that other people have. An example of a universal human pattern is using language to communicate. Other patterns that we have, may be derived from our own experience and unlike those of others. Patterns are useful in advertising because a

The thought of breaking through something with a smile is somewhat encouraging and enticing. Thus a reader might perceive this medicine as exciting so they may ask their doctor for this kind rather than another kind that has been useful to them in the past. The thought of carelessly skiing over wildflowers is also exciting and visually euphoric.

The positive aspects of advertising medicine in magazines are beneficial to the pharmaceutical companies especially. They create allure to their product by using patterns to interest the reader and therefore the reader is more likely to request their medicine as a result. This benefits the sales and notoriety of the product. The one positive way that this form of advertising can benefit the reader is if they have an existing problem and they don't know there's a treatment for it. It could open a door for the reader to contact their doctor about it.

Perception is a person's understanding of the information they receive. Depending on their experience or their understanding they will categorize their perception and in turn it will become a thought pattern. For instance when a person talks to a priest their perception of him may be that he is perfect or does not sin. They may categorize all priests this way and not judge them in the way that they would any person who is not a priest. I feel that patterns and perception work hand in hand. Sometimes patterns are formed based on perception, sometimes perception is based on a pattern. What came first the chicken or the egg? I'm not quite sure, but I do know they affect each other. Ads are designed by using patterns that target a specific audience. The reader's perception of the product may form exclusively based on the ad

Some common words found in the essay are:
Medicinal Advertising, advertising medicine, reader's attention, woman child, ads list effects, patterns reader, aspects advertising medicine, pharmaceutical companies, prescription medicine, aspects advertising, reader's perception, using patterns, people respond,
Approximate Word count = 1159
Approximate Pages = 5 (250 words per page double spaced)