Media Marketing Impact
Like most people, I thought commercial advertising did not influence me, but then I got cable. I started to notice that my four year old daughter would shout out "I want that", "Mommy, can I have that", and "Mommy, you have to get me that". She was pleading for the items portrayed in the commercials. This type of response is exactly what companies want, because they spend over $200 billion a year to advertise their products. In fact, if a company wants to advertise during the Super Bowl, they will have to pay as much as two million dollars for a thirty-second slot. No one is resistant to the effects of advertising. Rich people, poor people, old people, and even little kids are rounded up like cattle and are spoon-fed by advertisers wanting us to buy their products. The way in which these companies go about it is rather remarkable. They literally, parade what the viewers want and need in their everyday life. In other words, if a four year old little girl is watching Saturday morning cartoons, I expect she will see commercials selling sugar coated breakfast cereal and the hottest most coolest toys. I also propose that the fifty-year-old viewer who watches Dateline may see commercials for medicines and expensive cars.
Folks aged eighteen to thirty are more apt to watch programs that contain commercials about electronics, computers, Internet service providers, fast food, Hollywood movie premiers, and alcohol beverages. I watched Saturday Night Live, Who Wants to Be a Millionaire, Friends, Will and Grace, Just Shoot Me and The Practice I found all those mentioned products advertised. ------------------------------------------------------------------------ Those aged forty and older may have an interest in shows like Dateline, NYPD Blue, Law and Order, West Wing, Providence, 20/20 the 10:00 news, Law and Order, and Nature. I watched all of these programs over six weeks. I noted that the most prevalent commercials were those selling expensive cars, medications, financial services, computers, telephone service, healthy foods, and household products. In fact, during Dateline alone, I viewed ads for Metamucial, Kleenex, Imitrex, Imodium, Lipitor, Viagra, Singular, and Tylenol. All these commercials are health related. Consumers are more likely to remember commercials that have oddball characters and are repeated over and over again. Examples of this are the Taco Bell dog, the Budwiser "Whatz Up" guys, and Pizza Hut's Andy. The most common I would say is the Energizer Bunny. I can not remember because I deleted that page off my hard drive. I set out to research the "how's and why's" behind television advertising. I will provide insight into the following advertising arenas; how advertising works, strategies used by companies, and the effects on people and society as a whole. These areas are very important to companies. By determining these, they are able to effectively market their products. For example, if a company knows that the typical viewer of The Rugrats are children aged 3 to 7, composed of equal number of boys and girls, who have very little income other than allowance , then they will not advertise jock-itch cream but rather Cocoa-Puffs. It would be an expensive waste of time and money to advertise the first item because the children are not going to know what it is and surely will not purchase it. I have discovered that companies target women using a lot
Some common words found in the essay are:
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Approximate Word count = 1479
Approximate Pages = 6 (250 words per page double spaced)
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