Naciremaland

A detailed Summary of Naciremaland

Naciremaland is a land controlled by advertising. My newest observation has to do with the marketing of products for women and men. My main focus is on the products and advertising that is directed at women. I do have some observations about products and ads that are male related, but after walking through Eckerds drugstore I realized how little the advertising and marketing is directed at men. The only assumption I can make about this is that the majority of shoppers are women. The female population does most of the Naciremaland pastime of shopping.

Immediately upon entering the store I came across the "be well" products. Their logo, "herbal solutions for total well being", appears on each item. Next to this display, on the same shelf, were the "State of Mind" lotions and bath gels. I guess with a name like theirs they didn't feel it was necessary to come up with a logo because there wasn't anything else on the packaging. There is another group of products that have this similar approach to advertising. "The Healing Garden" products are lotions and sprays and bath gels that seem to be claiming, as these others do, that by using their product you can cure whatever it is that ails you. With names like enlightening, ene

It seems that the products directed towards the female population have an underlying message about a woman's need for fixing herself. The perfumes and lotions have names and logos that refer to the outdoors and escaping from the everyday life that has worn us down. "Calgon take me away", "herbal solutions for total well being", and The Healing Garden products each refer to this notion of improving ourselves. The names of the products for men are very different. They are all related to water. Ice Sport, Ice Blue, Aqua Velvet, Pacific Light, Cool Wave, Wild Rain, Cool Water, and White Water. These aren't ads that call for the men to be "fixed" in any way. The advertisers aren't trying to rejuvenate, sooth, enlighten, or relax the men. Advertising is directed at being clean. After a hard days work, the men just need to be clean, not readjusted.

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Another aisle brings me to the feminine products. Everything one could possibly need for that time of the month is grouped together in one section. There are pills for bloating and irritability called Pamprin. There are Carefree, Stayfree, and Always with wings for "protection". Then there are products for freshness: Summer's Eve cleaning products and Massengill douches. Massengill even has different fragrances: Country Flowers, Fresh Baby Powder, and Fresh Mountain Breeze. Something else that caught my attention was the names

Some common words found in the essay are:
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Approximate Word count = 987
Approximate Pages = 4 (250 words per page double spaced)

Category: Miscellaneous