Plastics
Plastics are a product that is very common in our everday usage. We use plastics everywhere ranging for Tupperware to the cars that we drive. Although most everyone has accepted the fact that plastics make our lives easier and has become essential to us, there are people out there who are perhaps unaware of how important plastics are to our society, or people who just don't approve of plastics because of its environmental harm. An advertisement in a Health Care magazine tries to convince this audience why plastics are needed and the usefulness of plastics. The advertisement tries to show its audience that plastics play an important role in our everyday lives and tries to make the audience question where we would be without the use of plastics. This advertisement, directed towards people that do not realize the usefulness of plastics or who do not approve of the use of plastics, through the use of pathos, logos, and ethos tries to persuade its audience that, "Plastics make it possible." The pathos plays on the audience's sympathy of why we should use plastics, the logos gives reasons how plastics are useful and why they are used in our society, and the ethos makes the audience feel that if unconvinced by the advertis
Another point that the advertisement tries to use is football itself. Football, one of America's all time favorite past time sports, is used to appeal to the sympathy of the audience. The advertisement wants the audience to believe that if it was not for plastics, the whole sport of football would not even exist. Obviously if plastics were not used the sport of football would still exist since football was invented before plastics were. The advertisement takes this issue to an extreme, but the advertisement accomplishes what it is trying to do. The advertisement is getting the audience to believe that if plastics were not used the sport of football would cease to exist. Through the use of pathos in this advertisement the advertisement makes the audience think that if it were not for the use of plastics the things that the audience enjoy and the safety of children would be in jeopardy. Even though the advertisement uses all three points in a rhetorical triangle, pathos, logos, and ethos in its advertisement, I do not think that the advertisement is very convincing towards its whole targeted audience. Something that the advertisement needs to ask is who its target audience is and what will it take to convince that audience to accept its product. Through the pathos and logos the advertisement seems to be geared towards people who are unaware of the importance of plastics or people who do not approve of plastics. Once the audience is identified the advertisement needs to ask what will get the audience to accept its product and what are the reasons why its audience does not approve of its product. The advertisement does a good job of making those of its audience who are not aware of the importance of plastics realize that plastics are important, but does not do a good job of persuading the other half of its audience that plastics should be approved. After the advertisement gets to its audience through pathos it goes on to hit the audience with its logos. The advertisement continues in its argument by stating that plastics keep food fresh, make it possible to tell if something has been tampered with, and protect foods from getting damaged. The
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Approximate Word count = 1462
Approximate Pages = 6 (250 words per page double spaced)
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