Reflect.Com

A detailed Summary of Reflect.Com

Every woman has dealt with the trauma of going to a cosmetic counter, choosing a great shade of lipstick and bringing it home just to find that it "looked better in the tube." With the introduction of the new and innovative cosmetic companies on the Internet, this ordeal has become a trend of the past. The company Reflect.com offers a customizable line of cosmetics, fragrances, hair care, skin care, and gifts. A customer depending on their preferences and what they know looks good on them customizes all of these products. This sort of technology has been developed through years of research and development through the company of Proctor and Gamble. Through Reflect.com the power of the internet is used to reach many women who just can't seem to find the perfect color.

The Reflect.com website idea was developed through the well-known distributor Proctor and Gamble. Proctor and Gamble was already established the field of cosmetics by offering popular lines such as Cover Girl and Max Factor. The website was introduced in September of 1999. The website had the financial backing of supporters Institutional Venture Partners and Redpoint Ventures. The company

o Eyeliner, Eyeshawdow, Blush, Concealer, Powder, Mascara, Lipstick, Lipliner and Lipgloss

Reflect boasts the claim that they offer over 50,000 different varieties of beauty aids. The company has the ability to do this through mass customization. The means of offering this customization is by having a new customer submit a profile of themselves. They are asked to fill out a survey with questions such as: What is your ethnic background? What stage of life are you in? Do you have sensitive skin? Do you live at home with your parents? Some questions get more in depth: Which bird represents your personality? A peacock? A hawk? A swan? Or a dove? After the computer evaluates all of the answers given by the customer, Reflect uses the customer's physiological information and determining what they are looking for in their beauty supplies. Reflect believes that the end result will be a product that is made especially for that consumer. At this point in time Reflect offers the following products:

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Approximate Word count = 1223
Approximate Pages = 5 (250 words per page double spaced)

Category: Miscellaneous

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