"It has been nearly a century and a half since the company's founding. And more than 120 years have passed since Adolphus Busch introduced Budweiser. Much has changed during those years. But the spirit of Adolphus, who dreamed great dreams and then found a way to make them come true, remains unchanged, as vibrant today as it was a century ago. That is his enduring legacy to the company he loved. That is Anheuser-Busch(AB history)."

Because of this vision, Anheuser-Busch has become the greatest beer distribution company in the world. Their story of success is one that amazes everyone who reads or hears it. The large powerful business that we know as Anheuser-Busch began from a small unsuccessful company because of one man's vision of greatness.

In 1852, a Bavarian brewery opened its doors in the river city of St. Louis Missouri. The business was not a huge success. In 1860 the brewery met a very successful St. Louis businessman by the name of

Budweiser is in the Mature stage of the product life cycle. It has been mature for many years and will probably remain for some time. Anheuser-Busch makes most of its money from Budweiser. In 2006, Budweiser will have been on

In 1913 Adolphus Busch died coupled with the threat of prohibition on the horizon, Anheuser-Busch needed a product to carry them through. In 1916, Bevo was introduced to the market. This was Anheuser-Busch's answer to the pending prohibition. By providing a non-alcoholic beverage with the same taste that customers had grown to love in Budweiser, Anheuser-Busch continued to have a strong hold in the market. In 1920, national prohibition began and Anheuser-Busch decided to market a long line of new, non-beer products. These products include ice cream, barley malt syrup, ginger ale, root beer, chocolate and grape flavored beverages, corn syrup, truck and bus bodies, refrigerated cabinets, baker's yeast, and dealcoholized Budweiser. With the addition of these products, Anheuser-Busch not only survived prohibition, but also entered into various new markets and expanded their business across the board.

"AB Packaging." (2001).

full bodied, sweet beer and goes best with soups and sandwiches. Michelob Black and Tan is a combination of a dark ale and lager that was introduced in 1998. It has a rich flavor with a slight coffee note. Red Wolf is Anheuser-Busch's first amber beer and went national in 1995. ZiegenBock is an easy drinking bock beer available in only Texas since 1995. Pacific Ridge Pale Ale is an all-malt pale ale available in select Western U.S. markets since 1996 (AB Corporate Overview).

Stokes, Patrick T. "Anheuser-Busch Companies, Inc., achieved record U.S. beer sales volume in 2000." Anheuser-Busch. (8 Jan. 2001).

eem to move from what they know as normal from previous generations and try to establish their own voice in society. To capture the attention of this new generation and the generations to come, they should develop a new campaign to reach these consumers as soon as they become of age. By reaching the new generation of beer drinkers successfully, Anheuser-Busch can ensure its business will stay atop the market for many years to come.

In 1955, they introduced Busch beer to the market. It has become one of the most popular beers in America. In 1959, Busch Gardens in Tampa opened its doors to the public. It has been one of the most successful theme parks in America. In 1964, they topped their previous mark of 1 million barrels in annual production by producing 10 million barrels. In 1967, the St. Louis brewery was declared a national historic landmark. In 1973, their metal container corporation was established as a subsidiary. In 1957, Busch Gardens in Williamsburg opened its doors. In 1976, the one hundredth anniversary of the introduction of Budweiser was celebrated. In 1981, Anheuser-Busch International Inc. Was established as a subsidiary. This was a very prosperous decision for the future of the company. In 1982, Bud Light introduced the "Know When To Say When" responsibility campaign. This campaign urged those who drink alcoholic beverages to know their limit and to accept the responsibility!

Anheuser-Busch: A Recipe for Brewing Success

"Anheuser-Busch Companies, Inc." (2001). "AB Corporate Overview." (2001).

The next major player in the role of the success of the company was Adolphus Busch III. He turned the company's baker's yeast operations into the national lead. It held the position until this subsidiary was sold in 1988.

Some common words found in the essay are:
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Approximate Word count = 3048
Approximate Pages = 12 (250 words per page double spaced)