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communication basics

"Communication remains God's great gift to humanity without which we cannot be truly human, reflecting God's image." (Caņaberal, 1993, 44) Freedom of speech is a right of individuals as they possess their own free will. Because of their free will, individuals have expressed their thoughts, desires, and aspirations through the mass media. Communicating freely with other affirms the dignity and worth of each and every member of society. Freedom of expression is essential in the attainment and advancement of knowledge. Communication brings forth various ideas and information. People today are better informed and more enlightened thanks to thriving press freedom and expanding mass media here and in many parts of the world. All points of view are represented in the "marketplace of ideas" and society benefits from debate about their worth. "Monkey see, monkey do" has become a well-known saying in today's society. In addition, this is how media influences society as it leaves a large!

impact on the individuals. Media has been considered by Ciony C. Gonzales as "...the most dominant art form...." (1984, 9) as it has an innate power to engage and affect the total person. It leaves a compelling and lasting impact on both the conscious and


ur society that crudity and boorish behavior are regarded as adult (Green, 1997, n.p.). Though parents teach their children values, there are forces that threaten these values. Media remains to be the strongest among these forces (Viray-Gatmaytan, 1992, 56/57). It leaves a deep and lasting influence by working on the values of the people, becoming a moral vacuum. Present day media is ruining the cherished values by "...presenting false values, corrupting the youth, contributing to political unrest, encouraging crime, violence, loose morals and social unrest; etc." (Laig, 1984, 10) It shows what is immoral in society in a glamorous light, making it seem not such a bad thing as it is rewarded onscreen. Media forms values everywhere, not knowing that it is doing so. In addition, these values may sometimes contradict or go against the lessons that have been taught in the classroom or by parents (Reuter, 1992, 40). For that reason, media should exert an effort to restore the morals o!

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ges the system of formation by twisting the definition of love. They work on the emotions and feelings of people rather than the intellect and will, creating a more significant impact on the youth (Reuter, 1984, n.p.). The youth are naive and are more exposed to films that promote extreme violence in action movies, graphic sexual scenes, and vulgar language that brainwash their minds (Deocareza, 1992, 19/23). Media uses their power in the most constructive ways possible in order to promote ratings and popularity. One way to do that is to concentrate on what sells: sex, violence and disaster. They provide a regular diet of trashy soaps and talk shows, vulgar and violent weekly crime dramas, violent films and weekly action programs, and news magazines which regularly feature stories about the sex industry, pornography and other topics which exploit sex. Violence is seeping from media to society as it is used in many ways in promos as a hook to draw viewers into the program. That!

f society as it has contributed to some decline to the moral standards, by demonstrating reflection of the different aspects of society (Laig, 1984, 10). Media should provide positive, wholesome programming that promotes and develops Catholic values while enriching and gratifying the hearts of all beliefs. It should be more considerate of the public's sensibilities and safeguard public morals (CarsonAranas, 1999, n.p.). It should provide tools and information to assist the creative community to be more socially responsible without relinquishing creative freedoms. Media should improve practices concerning various issues affecting children and society at large. Lastly, media should ensu

Some common words found in the essay are:
Ciony Gonzales, , Science Monitor, Manila Bulletin, Watch January, Life June, Life January, Life November, Oklahoma Daily, 1999 np, Word Count, mass media, caņaberal 1993 44, media watch january, 1993 6, 1993 np, np media, society media, benigno 1993, media values, watch january 1993, benigno 1993 6, 1984 pp, january 1993 pp, 1984 9,
Approximate Word count = 1840
Approximate Pages = 7 (250 words per page double spaced)


  

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