As figure 1-1 shows, targeting marketing involve three major steps- market segmentation, market targeting and market positioning. Market segmentation is the first step that dividing a market into subgroups of consumers who are homogeneous in their response to a particular marketing mix. The second step is market targeting, in this step, the company select one or more target segments based on evaluating of each segment's attractiveness. The final step is market positioning, the company formulates marketing mix for each target segments and develops competitive positioning for its products.

Accessibility: The purpose of segmentation effort is to identify consumer groups with different needs and deliver customised marketing mixes to them. In order to do this, the segments should be accessible in terms of the use of media and distribution outlets. If members of a segment have distinctive shopping habits, tending to certain types of stores, they would be accessible through those outlets.

Criteria for Deciding on Market Coverage

After a segmentation base have been chosen and applied to the market, the resulting segments must be evaluated to determine if they will be effective and usable. Market targeting is th evaluation and selection of one or more market to enter. Segments must be evaluated in terms of their attractiveness.

In the case of differentiated marketing, the company decides to serve in several segments of the market and designs separate offers to each of the segments. The company hopes to attain higher sales and a stronger position within each market segment by offering product and marketing variations. Because the company using different marketing mixes to meet each segments, the customers will be more likely to have grater satisfaction and it hopes can bring more repeat purchasing. For example, several car companies such as Toyota, Mitsubishi, and Holden, they all produce difference type of car and advertisements for different segments. Although this approach typically can create higher level of total sales than undifferentiated marketing. The company must realise the higher sales may not mean higher profits, because this approach also increase higher costs in production modification, research and development, promotion, inventory and so on. Thus, differentiated marketing is usually u!

The organisation can segment the market in many way, but a number of criteria should be met in order to developing effective segments for market strategy.

Psychographic segmentation divides markets on difference in consumer life-styles, socioeconomic status or personality characteristics. Lifestyles are measured by asking consumers about their activities (work, hobbies, vacations), interest( family, job,communtiy) and opinions( about social issues, buniness). Psychographical segmentation studies often include hundreds of question and provide huge information about consumers. Thus, psychographic segmentation is based on the idea that "the more you know and understand about consumers, the more effectively you can communicate and market to them". For example, in the US, Levi Strauss used this type of research to identify the main clothing segments, namely the ¥classic independent', the ¥mainstream traditionalist', the ¥trendy casual' and so on.

Some common words found in the essay are:
Undifferentiate Marketng, Marketing Concentrated, , Marketing Positioning, Competitive Environment, Measurablity Measurablity, Libra Positioning, Segmentation Psychographic, Mitsubishi Holden, Segmentation Demographic, marketing mix, target market, marketing mixes, target marketing, undifferentiated marketing, differentiated marketing, concentrated marketing, positioning strategy, market segmentation, market targeting, marketing concentrated marketing, common consumers decide, market ignore market, serve market ignore, decide serve market,
Approximate Word count = 3115
Approximate Pages = 12 (250 words per page double spaced)