The article, “How Motorola Lost Its Way,” begins by bringing to light the necessity of preparation. According to the writer, Motorola Inc. was a driving force in the communication technology industry. However, as technology shifted when digital phones came into play, “Motorola wasn’t ready.” The damaging result of Motorola’s negligence to changing technology is blatant, as the company has lost nearly half of their market share. According to the article,
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