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He strides toward us in navy and whit, his body muscled and heavy-set, one arm holding his casually flung jeans jacket over his shoulder. A man in his prime, with just the right combination of macho and sartorial flair. He is also black. She is curled and giggling upon a chair, her hair loose and flowing around her shoulders, leaning forward innocently; the very picture of a blossoming, navy flower. She is white. They are each pictured on a magazine page of their own, situated opposite each other in a complementary two-page layout. They are stationed in front of a muted photograph which serves as a background for each one. They both merit their own captions: bold indigo letters presiding over them in the outer corners of each page. His says: Some Like Their Blues Hard. Hers says: Some Like Their Blues soft. His background depicts a thrusting struggle between a quarter back and leaping defender, a scene of arrested violence and high tension. Her background is a lounging, bikini!-clad goddess, who looks at the camera with intriguing, calm passion. She raises her hand to rest behind her head in in a languid gesture as she tries to incite passion within the viewer. At the bottom of the page blazes the proud emblem of the company tha
------------------------------------------------------------------------ Her soft, sensuous body parts, which so excite her partners, have been transformed into her personal qualities. By using the term soft, Fila immediately links the girl with her sexuality to sexual organs. We are shown by the models' posture that men and women are fundamentally different and total opposites of one another. He is standing and walking with purpose; she sits, laughing trivially at the camera. Even the background hints at separation of the sexes. The football players on the man's page are arranged in a diagonal line which starts at the upper left hand corner and runs to the opposite corner, which is the center of the ad. On her page, the enchanting nymph in the bathing suit runs on a diagonal, beginning where his ends, and traveling up to the upper right hand corner of her page. These two photos in effect create a V, that both links the two models and suggests movement away from on another. Another good example of their autonomy from one another is their skin colo! and uses tears to get her way. This ad tells us, by offering the image of a hard, masculine, male who is deified in violence, that he is the role model men should aspire to, and that for women, their ideal is weak but sexual, innocent and at the same time old enough to have sex. In viewing this ad, we see our aspirations clothed
Some common words found in the essay are:
FILA JEANS, , Hers Blues, fila jeans, hand corner, blues soft, woman soft, role model, blues hard,
Approximate Word count = 934
Approximate Pages = 4 (250 words per page double spaced)
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