E-WEB SUCCESS STORY

In the fifty years since Circuit City opened its first store, the company has become one of the best-known sources of consumer electronics in the world. Today Circuit City boasts over 600 stores and more than 50,000 associates. The company consistently strives to offer low, competitive prices, high service standards, and a wide selection of products to meet consumer needs.

Circuit City has long prided itself on the outstanding shopping experience it offers to customers. In the 1990 's the company was early to see the value of the Internet for making that experience even better. However, they shunned the then-popular approach that many bricks-and-mortar retailers were adopting, where online channels were viewed as replacements for or alternatives to the traditional channel. Instead, Circuit City saw the Web as a way to complement its retail outlets and provide customers with more reasons to visit a store. To define, develop, and deploy its web strategy, Circuit City wanted a robust si

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Some common words found in the essay are:
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Approximate Word count = 2345
Approximate Pages = 9 (250 words per page double spaced)