Ethics and Effectiveness with fear appeal in public service announcements
Recently, within modern advertising, the use of emotional appeal has been an issue of growing interest in both the advertising industry as well as the consumer public. Questions have arisen regarding the reason for its use and its ethical boundaries. Playing on the emotions of the general consumer public through advertising is considered by many to be very unethical. Furthermore, the advertising industry has started a trend that involves playing on the emotions of the consumer, specifically the emotion of fear. Obviously, in an effort to try and sell a certain product, it would have to be considered at least somewhat unethical to use consumer emotion as a means to sell that product. However, there is another form of advertising that has noticed the effects of emotional appeal, and now it too has followed suit. This other branch is known as the “Public Service Announcement.” Public Service Announcements, or PSAs are not for profit messages for the benefit of the gene!ral public. The purpose of individual PSAs can range from an anti-drug c
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Some common words found in the essay are:
Service Announcements, American Psychologist, Deborah MacInnis, Research Sometimes, Book II, Rational Persuasion, Bodensteiner April, Announcements PSAs, AIDS PSA, Rhetoric Aristotle, seat belt, fear appeal, public service, emotional appeal, wearing seat, public service announcements, service announcements, wearing seat belt, journal advertising, journal advertising research, advertising research, seat belts, psa created, aristotle emotions rational, emotions rational persuasion,
Approximate Word count = 2134
Approximate Pages = 9 (250 words per page double spaced)
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