Throughout the examination of the three advertisements, which are given, the main idea, the main object is sex. Sex as a theme is mostly applied on these three advertisements. Although, especially two of them do not have anything to do with sex. The first two advertisements are about two alcoholic drinks, Kahlua and Skyy Vodka. And the last advertisement is about leather clothing. However the common point in each of these is sexual human images. By using the sex as a theme in these advertisements the companies aim to reach the consumers from three main ways. The first way is to provide the emotional appeal. The second way is to maintain the commercial with the targeted consumers. And finally the third ways is to emphasise the identical or ideal human images. As it is also give

m the other ads in terms of main themes and ideas. This time the consumers faced with a handsome black guy. This male figure appeals sex for both sides' women and also Homosexual. As Dianne Bartell informs in "A gentlemen and a Consumer" "" Male beauty is associated with homosexuals " can be also deprived from the male picture. (98)

etter on man than woman. Typically a female figurine is offered up to the male reader."(73-74)

First of all, the emotional appeal which is wanted to be provided by these companies. This emotional appeal is given in these three advertisements. The first advertisement, Skyy Vodka, has a woman, a man and a bed. The direct implementation of sex is given. More over the leg of woman, which is quite beautiful and sexy, and the man under the bed who is hiding, probably from the husband of the woman is recalling the idea of the sex or seducing. What else would they be in bedroom of this sexy woman, and the second and which is again about an alcoholic drink, Kahlua has a woman again very sexy. This time there is no male figure but the woman and the lights on her head, which represents the electric the chemical one implies again the sexual appeal. Our emotions appeal this woman and electric as sexual images and therefore, this is also an ad, which is about sex. The third image, which is in contradiction with the other two ads, both by its male and black figure, is not so apart fro!

of the Life Styles" that "marketeers thought the reason was demographics and buying was governed by consumer's age, sex, income, education, occupation and other characteristics" which directly agrees with the idea of the concerned people who are the targeted consumers which is mentioned before. And about the race concern, which the two of the ads is given as the white skin and the third, is black skin. In "Skin Deep" Wendy Chopin says that "it is safe to say that

Some common words found in the essay are:
Wendy Chopin, Skyy Vodka, Consumer Male, ADVERTISEMENT MEANING, Alice Wonderland, Life Styles, Jim Fowles, Mc Luhan, Understanding Media, targeted consumers, Dianne Bartell, mc luhan, human images, emotional appeal, range targeted consumers, reaching consumers, main idea, main object, black guy, sex theme, ads white, idea main object, main idea main,
Approximate Word count = 1269
Approximate Pages = 5 (250 words per page double spaced)