Competition and Market Segmentation.

A detailed Summary of Competition and Market Segmentation.


Competition and Market Segmentation.

We found originally that residents were easy targets willing to pay for improvements. Commuters were more skeptical to pay because it may be more convenient for them to attend a private gym outside of Fordham. Therefore, we found the market to be segmented between residents and commuters, and after a further survey of commuters the commuter market is segmented between those who use the Fordham gym and those who don't.

Of the 20 commuters that we surveyed we found that 25% belonged to another gym. Also, 75% of the commuters surveyed said that they



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Approximate Word count = 399
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

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