The modal model of memory, there are three different "stores" in which information is processed. These three stores each have a different duration, capacity, coding, and reason for forgetting. In the sensory store the duration is less than one second, the capacity is great and it the information is coded by sensory processing. In sensory store we forget information because of decay, which is the fading away of information. In short term store, the duration is 20 to 30 seconds, the capacity is usually between five and nine and the information is coded by means of auditory, visual, and semantic processing. The reason for forgetting in short term store is because of displacement; when new information is gained, old information is
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