because they find it somehow to their advantage to do so (it may cost less, be of better quality, easier to access, and purchase over the Internet). In today's increasingly competitive business environment-more consumers, more products, more distribution channels, more producers-our company, Crazi-D Music Store must thoroughly understand the marketing function if they want to be able to challenge their rivals and maintain a solid customer base.

Internet retailing or "e-commerce," has grown from zero sales in 1990 to an estimated $100 billion projected for 2005 ($15 billion in consumer sales, the rest in business to business sales). At one level e-commerce is nothing more than catalog retailing using a computer. But in other respects it offers new opportunities for both sellers and buyers. Many major retailers have come to see that it is important to have a presence on the World Wide Web, not only for sales but also for sales support, customer relations management, and brand-name development. Consumers benefit by gaining both increased access to goods and services and better control over when, where, and how the

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Lehmann, Ronald R., and Russell S. Winer, Analysis for Marketing Planning, 4th ed. (Irwin 1996).

S Would you like to have other payment methods offered for your purchase?

Crazi-D Music Store's mix of distribution channels will give us the advantages of being easily assessable through Amazon.com and Yahoo.

Some common words found in the essay are:
Music Store, Wide Web, Ship Lines, Marketing Plan, Virtual Store, Sales Strategy, Internet Consumers, AOL Sales, Music Store's, Amazoncom Yahoo, crazi-d music, crazi-d music store, music store, music electronic equipment, music electronic, web site, electronic equipment, credit card, banner advertisement, sales generated, potential consumers, equipment internet,
Approximate Word count = 955
Approximate Pages = 4 (250 words per page double spaced)