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aviation

The airline industry has been subject of intense price competition since it was deregulated, and the

result has been a number of new carriers which specialize in regional service and no-frills operations.

These carriers typically purchase older aircraft and often operate outside the industry-wide computerized

reservations system. In exchange for these inconveniences, passengers receive low fares relative to the

industry as a whole. This research examines two low fare air carriers, ValuJet and Southwest Airlines.

By investigating these air carriers, we can better understand the economic impacts of price versus

service in the airline industry as a whole, as well as, the impacts on passenger and investor confidence.

Until 1978, air transport rates were approved by the government, which meant that price was not a primary

competitive factor. Instead, airlines would compete on service and image. The airline industry was

dominated by giants (American, United, TWA) which offered nationwide and some international service, and

by regional carriers, such as Southwest, which offered short trips between airports not served by the

Deregulation of the airline industry brought about in 1978 introduced a situation in which the

. . .
Some common words found in the essay are:
Cost ASM, ValuJet February, Southwest ValuJet, United TWA, Cole Pasztor, , American Airlines, Southwest Airlines, Companies Southwest, Orlando Atlanta, airline industry, low fares, passenger miles, seat miles, revenue passenger, load factor, southwests success, regional carriers, revenue passenger miles, low fare, 1994 1993 revenue, thorpe 1996 262, chart identifies, 1995 1994 1993, cost factors cents,
Approximate Word count = 1609
Approximate Pages = 6 (250 words per page double spaced)

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