The M&M's Candy (division of Mars, Inc)

A detailed Summary of The M&M's Candy (division of Mars, Inc)

M&M's brand of chocolate candies was created in 1940 in New Jersey and first it was a

part of Mars, Inc. The name of the candy stands for the founders of the company: Forrest

Mars (son of the founder of Mars, Inc.) and Bruce Murries (son of former president of

At that time there was no air conditioning in stores and people stopped buying chocolate in

the summer because of the heat. That's how they started the idea of a chocolate candy in

The company introduced Peanut M&M's in 1954 (which recently became very popular because

it containes protein), Almond in 1988, Mint in 1989 and Peanut Butter M&M's in 1990.

Later they created the Crispy M&M's. This year the company came up with a new line -

"M&M's Workshop" that comes in 21 different colors (coming in May). Several years ago

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3. Encyclopedia of Major Marketing Campaignes, Thomas Riggs, editor

In the summer of 2000 it was decided that "M&M's" Chocolate Candies were too good to be

it's parent company - Mars Inc, such as Milky Way, Snickers, 3 Musketeers, Twix and others.

extensions, such as Christmas M&M's, Valentine's Day blend and

milk chocolate (and inclusions like peanuts and crisped rice) inside, and the sugar shells

M&M's candy is sold at supermarkets, grocery stores, pharmacies. One of it's major

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Approximate Pages = 3 (250 words per page double spaced)

Category: Miscellaneous

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