Coca Cola Vs Pepsi

A detailed Summary of Coca Cola Vs Pepsi


In the 1950's, 1960's, and early 1970s, Coca cola outsold Pepsi two to one. But by the mid 1970's, Coca Cola dropped its sales from 13 percent to 2 percent annually. On the other hand, Pepsi market share increase from 6% to 14% because of its ad campaign of the "Pepsi Generation", and the comparative taste test. And then it increased again to 17.9 percent after coca-cola conducted its own taste tests.

Few advantages that coca cola has against Pepsi are it has twice as many vending machines, dominated fountains, more shelf space, and competitively priced. Although, Coca cola were outspending Pepsi in advertisement by $100 million, and it was not as effective as Pepsi's advertisement campaign of "Pepsi Generation".

During this down slope, Coca Cola chairman, J. Paul Austin


Pepsi is not the only one having problems. Coca cola was faced by medical problem with several people were throwing up after drinking cola. The mistakes of Coca Cola in handling the situation were they not taking the initial episodes seriously enough, they were not realizing the intense involvement and skepticism of governmental officials, who demanded complete explanations of the causes and were reluctant to lift bans, and they were not involving Coke chairman Douglas Ivester and other high-level executives soon enough. Even though they finally took care the problem, lost revenues could not be fully recovered. Pepsi was not trying to take advantage of Coke's problem, thus it saved its competitive thrusts for anti-trust challenges.

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Some common words found in the essay are:
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Approximate Word count = 534
Approximate Pages = 2 (250 words per page double spaced)

Category: Miscellaneous

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