Product Placement; Avoiding the Million Dollar Minute

As the price of advertising on television has increased, companies and their advertising agencies have been looking for more cost productive ways of marketing. A major way of tackling this issue is through the use of product placement in movies and television. With every new movie release or every new episode of a sitcom, it becomes more and more apparent that advertisers are going to stick with this medium as an effective advertising device. Watching TV or movies as recent as ten years ago, the products you saw were very generic in nature and brand names were rarely seen. But the days of seeing a soft drink can labeled simply “Cola” in the refrigerator on your favorite show are a thing of the past as a new wave of advertising has emerged.

In the world of television, one of the most dreadful words to advertisers is “zapping.” The term zapping came about with the invention of the remote control. It denotes the quick reaction by a viewer to change the channel at the sight of a commercial. When viewers would have to leave the comfort of their chair or sofa just to switch stations, advertisers often had a “captured” audience. Companies are finding that the conventional w

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Some common words found in the essay are:
Watching TV, Noland Hanks, Dr Pepper, Friends Starbucks, Gunther Benefits, Million-Dollar Minute, Tom Hankss, E*Trade CompUSA, Youve Mail, ABC Millionaire, product placement, soft drink, release youve mail, release youve, placement product, seen people, youve mail, service aol, party five, advertisers pay, joint promotions,
Approximate Word count = 1313
Approximate Pages = 5 (250 words per page double spaced)